CRISIS COMMUNICATIONS MASTERCLASS

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Good communication is a vital component of crisis management.

Late or weak crisis communications can cause long-term reputational damage. Organisations that handle a crisis efficiently and communicate well have been known to emerge with their reputations enhanced. 

This fast-paced one day programme is designed to equip you with the knowledge to comfortably handle all aspects of crisis communications. 

17 AUG 2021

09:00-15:30 CET |  Tuesday
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Communications training

How it works

In this live online, one-day workshop we'll take you through the steps needed to anticipate, plan and prepare to communicate in a crisis.

Whilst we hope you never need the learnings, it’s always best practice in business to be prepared.

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This programme covers:

  • Understanding the stages of crisis communication
  • Tools to map and prioritise reputational issues that could evolve into a crisis
  • Techniques to identify and prioritise potential sources of crises
  • How to create an effective crisis response strategy
  • Understanding the different communications roles in a crisis and how to apply this knowledge in a real situation
  • How to put together a crisis management team with other departments
  • Best practice crisis escalation protocols
  • Helpful resources and tools for planning for a crisis
  • How to undergo simulation, role plays and coaching for your internal team
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INVESTMENT

$497

  • Full-day live online training
  • Copies of all learning materials & resources available in TCW's training portal
  • Templates to help you map reputational issues, prioritise stakeholders and develop crisis messaging
  • Recording of Zoom workshop session
  • Mobile app for on-the-go learning
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Build great media relationships