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Join Jen Blandos and Elsbeth Smedley, the founders of The Communications Works (TCW), as they share the secrets of over 20 years in the industry. They'll help you give better interviews, refine your campaigns, know what to do when things go wrong and handle comms like a pro.
4 steps to nail your media interview
What do you do when things go wrong?
Every PR person’s nightmare – what do you do when things go wrong? Elly and Jen talk about the spokesperson that said the wrong thing in an interview, the PR story that got cancelled because of breaking news, the press conference that no one turns up to and building your media relationships as a PR practitioner.LISTEN
Nail your media messaging
You’ll hear us talking constantly about the need for preparation before taking up any media opportunities, and the importance of training spokespeople to make a positive difference. There is one key part of getting the media interview right that you will also see us mention often. We use the word ‘message’ throughout all our training and articles, but what does it really mean, and how do you get it right?
How to support your spokesperson in a media interview
There is no better support for your spokesperson in a media interview scenario than preparation, but we also know that you know that already. Sending an untrained executive or representative out to face the media on behalf of your organisation would leave us, at best, questioning your HR and leadership skills and, at worst, with a disaster of an interview scenario, rendering your messaging worthless or even leading to humiliation.
MEDIA INTERVIEW PREPARATION TIPS
Our top four tips to help you get the very best out of your media interview.
We have to deliver presentations all the time in our professional life. In this video we talk you through our top tips to improve your presentation performance.