BUILDING MEDIA RELATIONSHIPS
SIGN UP NOWFor anyone working in PR and communications, it’s essential to have great working relationships with the media.
Why? Understanding your key media targets will help you to tailor proactive content that works and best prepare spokespeople for successful interviews.
How the course works
This pre-recorded online course will get you into the mindset of a journalist including what they consider to be a story hook, how they source information for stories and what they want from a media interview.
You’ll leave this course confident and established for success across multiple channels.
SIGN UP NOWThis program covers:
- The different types of media, what news and stories they report on, understanding what makes journalists (and their editors) tick.
- How to choose the best outlet for your brand or organisation’s news.
- How to map your media landscape and identify key media targets for your brand.
- Understanding media practicalities such as deadlines, rules of engagement, embargoes and attribution.
- How to build relationships and trust with a journalist.
- What media do and don’t consider new.
- How to work on background information for media.
- Best practice for providing third parties and sources.
- How to pitch your story to a journalist in order to get media coverage.
Bonus:
Pitching checklist to prepare media pitches that work
