CREATE PRESS RELEASES THAT GET READ

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Need to make the news or catch attention?

The way your press release is written influences whether or not time-poor media will publish or broadcast it. A strong and concise press release helps journalists understand the story you are selling and quickly identify its relevance to their readers, listeners, or viewers.

 27 JULY 2021

09:00-15:30 CET |  Tuesday 
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Communications training

How it works

In this live online, one-day programme we’ll take you through the steps to create a press release that works. You'll learn how to capture the attention of journalists, secure better press coverage and build stronger relationships with the media. 

This programme covers:

  • Understanding the news angles and news values that inform your press release
  • A media perspective: hear directly from journalists on what they want from press releases, how they use them and what makes a great one
  • How to avoid press release spam: when to use and when not to use a press release
  • Press release structure and format for effective structure and natural flow
  • Best practice in format, layout and presentation of a press release
  • How to write headlines and opening paragraphs that grab attention and encourage media to read the full story
  • How to create and use quotations to add personality, emphasis and colour
  • Developing boilerplates for your organisation
  • Tools and tips for editing and proofreading a press release
  • Press release distribution, pitching and follow-up to secure media coverage
  • Opportunity to pitch your press release to the media
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INVESTMENT

$497

  • Full-day live online coaching session 
  • Copies of all learning materials & resources available in TCW's training portal
  • Recording of Zoom training session
  • Mobile app for on-the-go learning
  • Bonus: A 32-page press release writing toolkit
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Build great media relationships