CREATIVE CAMPAIGN INSPIRATION
SIGN UP NOWA creative communications campaign can cut through the noise of your competitors by engaging audiences and stakeholders in new ways.
How the course works
In this programme, we take you through the steps of how to generate fresh ideas for inspirational campaigns that support your overall strategy. You will unlock your creative potential to generate distinctive and innovative ideas that work. Topics include principles, sources, tools and techniques for creative generation.
SIGN UP NOWThis program covers:
- How to avoid creativity for creativity’s sake by generating ideas that ladder up to your broader communications strategy and that help to achieve your business objectives
- Understanding the principles and sources of creativity and how to articulate the role and importance of creativity in modern PR and communications
- Tips for how to generate creative ideas through the creative thinking process
- Techniques for facilitating brainstorms and many other creativity processes
- Practical tips on how to apply creativity tools in a real-world contextā€Ø
