MANAGING YOUR BRAND’S REPUTATION
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How the course works
This programme covers the work that needs to be done to anticipate and proactively manage a brand, organisation or key spokesperson’s reputation. We’ll show you how to identify potential issues and arm you with tools and techniques to proactively and reactively manage them to achieve the best possible outcomes.
SIGN UP NOWThis program covers:
- Identifying and managing risks and potential reputation issues for your organisation
- Defining the role issues and crisis communications play in reputation management
- Developing a strategic issues management system within your organisation
- Understanding and managing stakeholder perceptions
- How to manage issues that escalate
- Understanding the role of authenticity in building your organisation’s reputation
