MEDIA MANAGEMENT IN A CRISIS
SIGN UP NOWWhen a crisis hits, taking control of communication in the first hours can make or break an organisation’s reputation.
How the course works
In this pre-recorded course, you’ll learn to activate crisis systems, develop positioning rapidly, take charge of the news agenda across all channels, and manage the conversation on social media.
SIGN UP NOWThis program covers:
- How the media cover stories in a crisis
- When and when not to engage with journalists in a crisis
- How to prepare rapid crisis messaging in real time as situations evolve
- Techniques for producing media statements quickly and accurately under pressure
- Ground rules you need to know for engaging media during a crisis
- When to deploy different tactics in a crisis including doorstops, press conferences, proactive and reactive statements
- Preparing spokespeople for media interviews in a time of crisis including real time media training and briefings
- How to set up and execute rapid media monitoring and social media listening during times of crisis
- A plan on how to set up and operate a ‘war room’ facility in a time of crisis including technology required, location(s) and roles and responsibilities
