DELIVER EFFECTIVE ONLINE MEDIA INTERVIEWS
SIGN UP NOWBehind every great spokesperson is a great PR person that helped them prepare!
How the course works
In this programme, we take you through all the practical steps to prepare your spokespeople for successful media interviews.
SIGN UP NOWThis program covers:
- Understanding the journalist’s interview objectives and defining your own goals for the interview
- How to evaluate the success of an interview
- Unearthing and utilising any key insights from the journalist
- How to prepare spokespeople for interviews
- Tips for liaising with the journalist/s pre, during and post the interview including managing the interview on they day and how to follow up post interview
- How to develop a theme sheet
- Tips for preparing proactive and reactive Q&A documents
- Reviewing on-the-day logistics for the media interview
- De-briefing your spokesperson post interview and media coverage appearing
Bonus:
Spokesperson preparation checklist
