SPEAKING TO THE MEDIA IN A CRISIS
SIGN UP NOWWhen a crisis hits, it’s essential that all organisations have spokespeople who are ready and prepared to speak with the media in real time.
How the course works
We will take you through the steps of how to prepare for, and deliver, an interview during a crisis.
SIGN UP NOWThis program covers:
- What to expect from a media interview during a crisis
- Understanding what the media are looking for in a crisis
- Defining the responsibilities and roles of various spokespeople in your organisation during a crisis
- Best practice use of media statements, social media channels, press conferences and doorstops in a crisis
- Techniques to help spokespeople handle media questions where the answer isn’t clear or the topic isn’t something they’re allowed to speak on
- How to effectively use a press conference in a crisis, including what to expect from journalists during a press conference
- Responding to tricky media questions and handling challenging media encounters
