SUCCESSFUL EVENT MANAGEMENT
SIGN UP NOWWell-run events give you an opportunity to professionally showcase your product, service or organisation to key audiences. From the initial idea to the evaluation report, events require meticulous planning, creativity and outstanding management.
How the course works
During this course, we cover this important part of the communications mix. You’ll learn how to develop events that work.
SIGN UP NOWThis program covers:
- How events fit in your communications strategy
- Understanding event management
- Considerations for events in the current climate of COVID-19 including the role of hybrid events and complying with restrictions on gatherings and hospitality
- How to define and create event design and content
- Tips and tricks for successful event planning and management
- How to add impact through creative touches and attention to detail
- Best practice supplier management and event logistics
- Managing attendees and guests including VIPs and media
- Event marketing, PR and social media
