WRITING FOR SUCCESS: FOUNDATION SKILLS

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Clarity and attention to detail in communications is critical.  Written content is a key opportunity for communicators to share messages in a clear, simple and engaging manner.

Communications training

How the course works

In this programme, we look at how you can tighten up your writing, simplify your language and use your written voice to better deliver crisp narratives to engage with audiences and key stakeholders. This is an overarching writing course that will give you the foundation skills to improve specific forms of writing such as press releases, biographies, brochures or company profiles.

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This program covers:

    • Tips for writing with clear, simple and easy to understand language
    • How to use concise language – why use 10 words when you can use five?
    • Ideas for attention-grabbing highlights
    • Understanding writing with an active or passive voice and when to use each of these
    • How to master vocabulary and word choice
    • How to get to grips with grammar and ensuring your punctuation is right
    • Tips for mastering sentence construction by using the right sentences and sentence types
    • Building and ordering paragraphs that flow
    • Effective editing and proofreading
    • The importance of style guides and when to use them
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COURSE INVESTMENT

$X

 

  • X Self-Paced Video Tutorials
  • All Learning Materials & Resources
  • Mobile App for On-The-Go Learning
  • Private Community for Networking?
  • Bonus: Pitching checklist to prepare media pitches that work. 

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Build great media relationships