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COMMUNICATIONS & PR CAPACITY BUILDING

At TCW, we pride ourselves on our unparalleled expertise in capacity building for communications and PR teams. With more than three decades of experience in diverse global markets, our team of highly experienced consultants, strategists, advisors, and trainers brings a wealth of knowledge and  multicultural perspective to every project.

BUILDING A WORLD-CLASS COMMUNICATION FUNCTION

Presentation and public speaking

WHAT IS CAPACITY BUILDING & WHY DOES YOUR ORGANISATION NEED IT?

Capacity building within PR and communications is the strategic process of developing and enhancing the abilities, skills, and knowledge needed to effectively manage and convey an organisation's reputation. It focuses not only on improving individual competencies in communication but also on strengthening the overall organisational infrastructure - encompassing strategies, processes, and policies that govern communications, public relations and media interactions.

Presentation and public speaking

WHAT IS CAPACITY BUILDING & WHY DOES YOUR ORGANISATION NEED IT?

Capacity building within PR and communications is the strategic process of developing and enhancing the abilities, skills, and knowledge needed to effectively manage and convey an organisation's reputation. It focuses not only on improving individual competencies in communication but also on strengthening the overall organisational infrastructure - encompassing strategies, processes, and policies that govern communications, public relations and media interactions.

HOW WE WORK AT TCW

Every organisation is different, and we tailor our work accordingly, but you can expect that the project will take many phases until we reach the end result. Below is a typical example of a five-stage capacity building programme.

HOW WE HELP YOU TAKE YOUR COMMUNICATIONS
AND PR FUNCTION TO THE NEXT LEVEL

COMPETENCY SKILLS MATRIX

TCW's detailed competency matrix for communications and PR, featuring over 40 vital skills for world-class communicators, is further tailored to each organisation's unique needs. This customisation ensures the matrix effectively evaluates and enhances the specific expertise required by PR professionals in diverse organisational contexts.

ASSESSMENT TOOLS

TCW provides a blend of online and in-person assessments, expertly crafted to identify skills gaps among employees in the PR and communications fields. These tools are essential for understanding individual and team competencies, enabling targeted improvements and strategic skill development.

JOB DESCRIPTIONS & KPIs

We recognise the importance of specialised roles in Communications and PR. Working closely with HR and communications teams, we develop clear, manageable job descriptions and set precise KPIs, complemented by individual development plans. Our process ensures that these roles are well-understood and supported by line managers through regular review sessions, aligning team efforts with organisational goals efficiently.

COMMUNICATIONS POLICIES, PROCEDURES & PROCESSES

After assessing the team and identifying skills gaps, TCW collaborates with the leadership team to establish consistent communication policies, procedures, and processes across the organisation. This effort may include creating a comprehensive communications handbook or an online training portal, ensuring uniform adherence to these processes throughout the organisation.

SKILL DEVELOPMENT

Upon assessing employees and formulating their development plans, TCW launches a comprehensive skills development programme tailored to the team's needs. This program, structured for either a short, intensive period or a longer-term span over years, focuses on setting clear KPIs. This approach enables us to meticulously track performance and skill progression, ensuring a measurable return on investment for the organisation.

Competency skills matrix

TCW's detailed competency matrix for communications and PR, featuring over 40 vital skills for world-class communicators, is further tailored to each organisation's unique needs. This customisation ensures the matrix effectively evaluates and enhances the specific expertise required by PR professionals in diverse organisational contexts.

Assessment tools

TCW provides a blend of online and in-person assessments, expertly crafted to identify skills gaps among employees in the PR and communications fields. These tools are essential for understanding individual and team competencies, enabling targeted improvements and strategic skill development.

Job descriptions and KPIs

We recognise the importance of specialised roles in Communications and PR. Working closely with HR and communications teams, we develop clear, manageable job descriptions and set precise KPIs, complemented by individual development plans. Our process ensures that these roles are well-understood and supported by line managers through regular review sessions, aligning team efforts with organisational goals efficiently.

Communications policies, procedures and processes

After assessing the team and identifying skills gaps, TCW collaborates with the leadership team to establish consistent communication policies, procedures, and processes across the organisation. This effort may include creating a comprehensive communications handbook or an online training portal, ensuring uniform adherence to these processes throughout the organisation.

Skill development

Upon assessing employees and formulating their development plans, TCW launches a comprehensive skills development programme tailored to the team's needs. This program, structured for either a short, intensive period or a longer-term span over years, focuses on setting clear KPIs. This approach enables us to meticulously track performance and skill progression, ensuring a measurable return on investment for the organisation.

OUR CAPABILITIES

Conference presentation training
Panel speaker training
Panel speaker training

 GLOBAL REACH & CAPABILITIES

We have developed successful capacity building programs for companies and government entities across the GCC, Europe, and Africa. Our international experience is further enriched by our team's proficiency in multiple languages, including English, Arabic, Greek, French, Spanish, and German. This linguistic diversity allows us to communicate effectively and resonate with a wide range of audiences.

DEEP INDUSTRY EXPERIENCE

Our team's background is as diverse as it is deep, with over a quarter of a century of experience in delivering top-tier capacity building and training projects. Working at the highest levels, we have refined our methodologies to ensure impactful and lasting results.This is complemented by a strong foundation in banking, finance, and digital consultancy. Such varied expertise ensures that our approaches are not only innovative but also grounded in real-world applications.

SYSTEMATIC APPROACH, MAXIMUM IMPACT

Our commitment to excellence is evident in how we extensively coach and train our own consultants and trainers. We use proven frameworks, scenario planning, and detailed reporting to deliver our services systematically and effectively. This meticulous approach guarantees that our capacity building initiatives are not just informative but transformative.

Communication training and coaching

Would you like more information about our capacity building programmes for communications & PR?

Get in touch

[email protected]